EBOOK

How to generate more uplift for your advertising campaigns?

This exclusive guide is designed for advertising network operators, ad techs, DSPs and media agencies, and based on the analysis of more than 1,200 campaigns. Discover the essential insights to enhance the performance of each and every media (TV, CTV, display, in-game, digital audio, (D)OOH, etc.) and strengthen your expertise in optimizing your customers' media strategies.

Download the guide

NO. 1 TRUSTED THIRD PARTY IN THE MARKET

What you will find

The appropriate KPIs to effectively measure and improve the performance of your campaigns according to your objectives.

The potential of each activated media for your customers' campaigns: digital audio, OOH, DOOH, display, VOL, in-game, CTV and TV.

The creative directions that will enhance your performance and generate even greater impact among your targets.

Discover the trends to strengthen your expertise and generate growth for your customers.

Download the guide

Analysis based on a benchmark of

1276
Happydemics Brand lifts

25
KPIs

8
medias

7
industries

12
advertising tones

9
advertising appeals

Get your guide in just a few clicks!

86 rue Notre Dame de Nazareth, 75002 Paris
75010 Paris, France

About
Happydemics is the market leader in advertising measurements. Its innovative cookie-less Brand Lift methodology makes it possible to compare performance against a unique benchmark of 15 000 criteria. It enables you to prove the impact of investments on exposed individuals across all media (DOOH, CTV, VOL, audio, in-game, display...). The scale-up acts as a trusted third party and allows over 300 ad techs, DSPs and advertising agencies to optimize their clients’ media budgets, in France and abroad. Learn more