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Forrester:
Happydemics Brand lift delivered 47% ROI

After the investment in Brand lift, clients reported a standardized, scalable and cost-effective measurement offering that supports decision-making and client trust.

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Forrester:
Happydemics Brand lift delivers 47% ROI

After the investment in Brand lift, clients report a standardized, scalable and cost-effective measurement offering that supports decision-making and client trust.

15%
of campaigns
extended

Once packaged, Brand lift becomes a powerful upsell driver—pushing mid-tier and test campaigns to boost budgets.

50%
of new clients
re-engage

Brand lift helps win competitive pitches and drives re-engagement. By boosting credibility, it turns new clients into repeat revenue.

20%
lift in 
clients’ spend

When embedded in strategic accounts, Brand lift strengthened trust and alignment—driving up to 20% higher investments from $1M+ clients.

6x
less time
spent

Cut setup from 35h to just 5.5h. Brand lift automated measurement, slashing costs and manual work while scaling effortlessly across markets.

These results are for a composite organization based on interviewed customers by
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“We spend hundreds of thousands of euros with Happydemics. It’s our biggest research expense, but the value is there.” 

Insights & Research Director, Data-driven advertising

In less than 6 months, our clients earned back their investment.

After 3 years, they generated a 47% ROI, saving time and unlocking new business by integrating Brand lift into their offers.

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In less than 6 months, our clients earn back their investment.

After 3 years, they generate 47% more revenue, saving time and unlocking new business by integrating Brand Lift into their offers.

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How can Brand lift drive 
growth and trust?

Download the Total Economic Impact™ study to see how Happydemics enabled adtech and media companies to offer a scalable key-in-hand solution to consistently and efficiently track and monitor every campaign investment.

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Methodology

Based on in-depth interviews with Happydemics clients, the Total Economic Impact™ study combines financial modeling, analysis of costs, efficiency gains, and incremental revenue to provide readers with a framework to evaluate the potential financial impact of Brand lift on their organizations.