---
title: Happydemics’ Total Economic Impact™
description: "Happydemics’ Total Economic Impact™: A consulting study conducted by Forrester"
image: https://get.happydemics.com/hubfs/THUMBNAIL_EN.png
---

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# Forrester: Happydemics Brand lift delivered 47% ROI

After the investment in Brand lift, clients reported a standardized, scalable and cost-effective measurement offering that supports decision-making and client trust.

![logo-black](https://get.happydemics.com/hs-fs/hubfs/logo-black.png?width=213&height=30&name=logo-black.png "logo-black")

# Forrester: Happydemics Brand lift delivers 47% ROI

After the investment in Brand lift, clients report a standardized, scalable and cost-effective measurement offering that supports decision-making and client trust.

## 15% of campaigns extended

## Once packaged, Brand lift becomes a powerful upsell driver—pushing mid-tier and test campaigns to boost budgets.

## 50% of new clients re-engage

## Brand lift helps win competitive pitches and drives re-engagement. By boosting credibility, it turns new clients into repeat revenue.

## 20% lift in  clients’ spend

## When embedded in strategic accounts, Brand lift strengthened trust and alignment—driving up to 20% higher investments from $1M+ clients.

## 6x less time spent

## Cut setup from 35h to just 5.5h. Brand lift automated measurement, slashing costs and manual work while scaling effortlessly across markets.

These results are for a composite organization based on interviewed customers by

[![Forrester\_black\_RGB\_narrow 3](https://get.happydemics.com/hs-fs/hubfs/Forrester_black_RGB_narrow%203.png?width=110&height=45&name=Forrester_black_RGB_narrow%203.png "Forrester_black_RGB_narrow 3")](https://www.forrester.com/bold/)

![mockup-left-1](https://get.happydemics.com/hs-fs/hubfs/mockup-left-1.png?width=500&height=500&name=mockup-left-1.png "mockup-left-1")

## “We spend hundreds of thousands of euros with Happydemics. It’s our biggest research expense, but the value is there.”

## Insights & Research Director, Data-driven advertising

## In less than 6 months, our clients earned back their investment. After 3 years, they generated a 47% ROI, saving time and unlocking new business by integrating Brand lift into their offers.

![graph-green](https://get.happydemics.com/hs-fs/hubfs/graph-green.png?width=346&height=400&name=graph-green.png "graph-green")

## In less than 6 months, our clients earn back their investment. After 3 years, they generate 47% more revenue, saving time and unlocking new business by integrating Brand Lift into their offers.

![graph-green](https://get.happydemics.com/hs-fs/hubfs/graph-green.png?width=346&height=400&name=graph-green.png "graph-green")

## How can Brand lift drive  growth and trust?

## Download the Total Economic Impact™ study to see how Happydemics enabled adtech and media companies to offer a scalable key-in-hand solution to consistently and efficiently track and monitor every campaign investment.

[Get report](https://get.happydemics.com/happydemics-total-economic-impact#get-report)

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## Methodology

## Based on in-depth interviews with Happydemics clients, the [Total Economic Impact™](https://www.forrester.com/report/the-total-economic-impact-methodology/RES174258?ref_search=0_1757334311493)study combines financial modeling, analysis of costs, efficiency gains, and incremental revenue to provide readers with a framework to evaluate the potential financial impact of Brand lift on their organizations.

[![Property 1=black](https://get.happydemics.com/hubfs/Property%201=black.svg "Property 1=black")](https://happydemics.com/)

## Measurement is growth

[Discover Happydemics](https://happydemics.com/en/contact?utm_source=lp-report&utm_medium=footer&utm_campaign=forrester)